Parfetts has invested heavily in our Retail Development department with advisors in every depot to assist any customer in developing their business. The team are on hand to help retailers maximise their business potential through various different services.

The Retail Development Advisors spend a large part of their week out visiting retailers to ensure that the advice is tailor-made and right for each individual. The service is unique to each and every customer and can range from offering advice on marketing and merchandising to helping refit and relay an entire shop.

FWD Take Home Blueprint
Parfetts has always played an integral role in supporting industry initiatives which help promote the value of the independent retailer. It was one of the founder members of the FWD Take Home Blueprint initiative and supports the programme throughout all of its depots. It is yet another example of Parfetts working alongside other wholesalers and suppliers in order to provide best practice advice to help maximise off licence sales for independent retailers through the merchandising and display of alcohol. Parfetts actively supports the initiative by working in harmony with the Blueprint team to benefit Parfetts’ customers.

My Shop Is Your Shop
Parfetts has always recognised the important role it plays in promoting the value of the independent retailer within the local community and was the most active wholesaler in the country in backing the national My Shop Is Your Shop campaign leading up to National Independents’ day on 1st June. Parfetts continues to ensure the importance of the independent sector is recognised.

Go Local
Significant investment has gone into growing Parfetts’ concept of a disciplined retail club Go Local. Parfetts aim to offer retailers price promotions and offers on a wide selection of brands and products in order for them to be able to offer their own customers a competitive package.